Ebiquity plc announced the acquisition of the entire issued share capital of FLE Holdings Limited, the holding company of the FLE Group ("FLE" or the "Acquisition") on 12 March 2012. FLE is being acquired for an initial consideration of £5m with a maximum total consideration of up to £11m, depending on the performance of the FLE business in the year ending 31 December 2012.
Ebiquity the global marketing performance measurement company, today announces that it has acquired Fairbrother Lenz Eley (FLE), a media-consulting specialist.
The transaction will enable the combined business to invest in an even wider range of media measurement services across a strengthened geographical footprint, particularly in Germany and France. It also brings together a wealth of expertise across all areas of an increasingly complex media environment.
“Our strategy is to develop both the depth of our offering, our geographic reach, and ensure that we continue to keep pace with this increasing complex global media performance measurement market.” – Michael Greenlees CEO Ebiquity plc.
“The media landscape is changing rapidly and Ebiquity understands this more than anyone. We’re excited about working together to better help our clients’ achieve their performance goals. ” - Ian Fairbrother, CEO, Fairbrother Lenz Eley.
Kwendi Media Audit is official partner of Ebiquity PLC and Fairbrother Lenz Eley in Ukraine.