KWENDI

They often ask us:

Who are you?
What do you sell?
What do you do?
What you propose to the media?
What do you have for consumer brand?
What about trainings?
Who are your key persons?
Who can recommend you?

Answering in brief.
We are group of experts in media and marketing communications.

What We Sell
Our education - university degrees, trainings, self-education.
Our experience - more than 8 years experience of every Kwendi expert in mass-media, marketing, PR, and advertising as specialists, managers and experts. Complimentary fields of competence, including marketing, advertising, PR, media sales, business planning et al.
Our reputation – please, ask the market.
Our independence - we have neither external investors, nor other dependence on any Ukrainian media company.

What We Do
We understand what’s common between mass-media and marketing. We help good people use this link efficiently. How exactly?

Chapter 1 – media:

1. Business planning for media. Business plans for media owners, who consider advertising, not politics, as major income generator.

2. Media marketing. Full service on
    a. media brand positioning
    b. communication strategy targeted at
            i. consumers
            ii. advertisers
            iii. opinion-makers, professional environment etc
    c. building ad sales and relations with other media.

3. Ad hoc research programs development.

Chapter 2 – consumer brands:


	1. Communication strategies. Independent expertise of the situation, elaboration of the strategy, consulting on the strategy efficiency evaluation, recommendation on suppliers’ choice. 2. Supervision of consumer brands communication campaigns. Pitch management. Independent expert control of implementation quality. 3. Ad hoc research programs development for communications efficiency evaluation.

Chapter 3 – trainings:


	1. Media trainings for consumer marketing departments. 2. Special trainings for media marketing departments on media brands communication. 3. Trainings for media sales on cooperation with advertisers and advertising and PR agencies.

Key people:

	Igor Ostrakov. In mass-media since 1993. Igor worked as a TV-producer, advertising manager of the TV-program ‘Pislyamova’, advertising director of the Novy channel, vice-president of Video International Kyiv, vice-president of Media Light. From March 2005 he’s a managing partner of Kwendi mass communications expertise & management group.
	Andrey Taranov. Andrey started as an assistant in Provid/BBDO advertising agency in 1995 and finished the carrier in ad agencies as a managing director of Media Direction Ukraine in 2004. After the short period of self-employment in media marketing and communications strategies he is a managing partner of Kwendi mass communications expertise & management group (from March 2005).
	Tatyana Chervonnaya. Tatyana is on the market since 1997. Her working experience includes research companies Consulting Ukraine, AGB Ukraine and advertising agencies ADM, Zenith Media, Media Direction Ukraine. From March 2005 she’s a partner of the Kwendi mass communications expertise & management group on ‘media strategies’.
	Vlad Butramenkov. From 2003 Vlad worked in advertising agencies Gelory&Y, Media Direction and FCB. He finished career in agencies as a Media Group Head in March 2006 and joined Kwendi as an expert in 'media strategies'.